Hooks that feel inevitable
The difference between catchy and inevitable is restraint, repetition, and one well-placed surprise.
Say it twice. Then say it again. Then change one word.
A hook isn't a clever idea — it's a shape your mouth wants to make again. The best ones reward repetition by hiding a small turn in the third pass: a word swap, an interval change, a held syllable.
Write the hook last. Earn it.